What: Freeway's Launch of the Ramon Valera Collection
Where: The Row at Glorietta 5, Makati
When: October 12, 2010
Freeway launched its fourth installment of the National Artist Series Collection featuring the works of Ramon Valera last October 12. Just so you know, Ramon Valera is the one and only National Artist for Fashion. And Freeway is one of the leading local fashion retail brand here in the Philippines. A fashion solstice it was!
Imagine, original Valera gowns were displayed at the Glorietta 5 lobby just for that day. How cool is that?!
It was such a star-studded event. Madam Imelda Marcos (Valera muse), Tessa Prieto-Valdez (socialite), Tim Yap (eventologist), Aureo Alonzo (fashion designer), Valera's niece, and Valera's illustrator were present during the event. Louis Claparols, other VIPs, press and bloggers were also there.
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Of course, my officemates and I were at the evnt too. Yes, we all have to wear black. And we love photo ops...
This will be the last Freeway launch for the year... The next collection will feature the works of (haha, i know but i can't tell yet)...
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