WHAT: Freeway's Launch of the Jose Garcia Villa collection
WHERE: Legarda Elementary School
WHEN: June 16, 2010 at 10am
WHO: Cherie Gil, Tim Yap, Champ Lui Pio, Virgie Romero, Ruby Precilla, selected students
Freeway honors the works of National Artist for Literature - Jose Garcia Villa. A Tertulia was held to officially launch the JGV collection. There is no other perfect venue than Legarda Elementary School. Not only is it recognized by DepEd as a heritage site due to the school building structure but it is also where Jose Garcia Villa studied.
The event was graced by celebrities. Cherie Gil read selected poems from Villa's Doveglion. Champ of Hale performed Kung Wala Ka and Blue Sky. Tim Yap interviewed Ruby Precilla (JGV's favorite niece) and Virgie Romero (JGV's contemporary). He also donated school supplies for the students of the school. The event's hosts were students from Legarda. And the school's dance troop also performed.
By the way, below are just some of the clothes included in the collection. Go check Freeway stores to see more =)
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The camwhore that we are, my officemates and I didn't miss the opportunity to have our photos taken after the event.
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The night before the event, Mira, Drex, Shai and I stayed late at the office to wrap books and help prepare the press kit.
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